Script hook v twitter3/13/2024 Market analysts believed baby boomers were more likely to purchase diet drinks as they aged and remained health- and weight-conscious. Pepsi had begun to outsell Coke in supermarkets Coke maintained its lead only through venues such as soda vending machines and fast food restaurants. By 1983, it had declined to under 24 percent, largely because of competition from Pepsi-Cola. The story of New Coke remains influential as a cautionary tale against tampering with a well-established and successful brand.Īfter World War II, Coca-Cola held 60 percent of the market share for cola. The company reintroduced the original Coke formula within three months, rebranded "Coca-Cola Classic", resulting in a significant sales boost this led to speculation that the New Coke formula had been a marketing ploy to stimulate sales of the original Coca-Cola, which the company has denied. The American public reacted negatively, and New Coke was considered a major failure. Blind taste tests suggested that consumers preferred the sweeter taste of rival Pepsi, and so the Coca-Cola recipe was reformulated. ![]() It was renamed Coke II in 1990 and discontinued in July 2002.īy 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for several years. New Coke was the informal name given by the Coca-Cola Company to a new formula for its most popular drink, Coca-Cola, released in 1985.
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